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NEWS AND EVENTS
» Market, kids in the mood to play with rented toys
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An idea that software engineer Prajakta Kapure too honed in on while she quit work to raise her first child. Her online toy library Toys-on-Rent has built up a customer base of 200 within a few months of its launch earlier this year. 

Toddlers are proving to be the inspiration for a slew of such micro-enterprises as the demand for creative child rearing aids rises amongst urban Indian households. 

Currently, the organised toy market in India selling branded products is estimated to be at 1,500 crore, less than half the size of the overall market for toys pegged at 4,000 crore. For large toy makers keen to lure customers away from buying unbranded toys, the advent of tart-ups such as Rentoys and Toys-on-Rent with their online model is seen as a positive boost.

    "The online toy rental business is in its nascent stage in the country. It has already started creating ripples in the market. It will help the toy industry to grow further," says R Jeswant, VP (sales and marketing), Funskool, one of the largest retail brands for toys.

    At stake for these branded toy manufacturers is a large unorganised segment for toys in the country that is pegged at 2,500 crore. "The online toy rental business will create awareness about toys and will translate into sales." says Ravindra Porwal, director of Olympia Games & Toys.

    The affordability of rented toys is the prime driver in this segment as customers buy into the convenience of picking up products from a range that includes
global brands such as Lego, Fisher_Price, Simba, Hamleys and Funskool.

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